Groupon is a global online marketplace where users can easily connect with merchants in their city to avail of special “group” promotions on activities, food, travel, services, and other goods. Opening its doors in 2008, Group first marketed to the major metropolitan city of Chicago, IL. It is currently available in 500 cities worldwide with a total of over 48.1 million registered uses and over 425,000 active deals.
The company has succeeded in building a daily habit when it comes to local commerce with its access via browser and app that its users can easily access even on-site. The real-time e-commerce component not only helps consumers but many small businesses as well.